Sunday, September 7, 2008

Fashion Week 2008

As fashion week kicks off in NYC, I got to be a fashion photographer this time around, and those super models below are none other than the gamut of employees who make up the strange and colorful world of Bergdorf Goodman. With the help of the new 5th Floor Visual Manager, Sarah Greene, I spent three days in front of a white back drop coaxing BG employees to jump, walk, dance, spin, punch, kick, juggle balls of yarn, read a newspaper, play with power tools, pretend they were in a Robert Longo drawing from the 1980's ... whatever it took to get them moving.

Thanks to the efforts of artist, Lynne Chan, also known to the art world as J. J. Chinois, the images arrived at a series of collages which were installed on panels on the 5th Floor of the store to celebrate the arrival of the new season.

If you just happen to find yourself on 5th Avenue and 58th Street, please drop by and check out the 5th Floor of the Women's Store, as well as the current windows, a tribute to New York Times Fashion on the Street photographer, Bill Cunningham.



















2 comments:

Paul Pincus said...

pretend they were in a Robert Longo drawing from the 1980's ... whatever it took to get them moving.

these are fantastic! LOVE them.

tema said...

Thanks, Paul. I appreciate your enthusiasm.